MBA in Business Administration
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East Bridge University's MBA in Sales and Marketing Management is a specialised program designed to provide individuals with a comprehensive understanding of the intricacies of sales and marketing in today's business landscape. This advanced degree delves into a variety of topics that are critical for effective sales and marketing strategies. An MBA in Sales and Marketing Management equips individuals with the confidence to navigate the competitive business landscape, implementing strategic sales and marketing approaches that drive long-term business growth and success.
Our curriculum for the MBA in Marketing and Sales focuses on key areas such as sales strategy, in which students learn how to create effective plans to drive revenue and achieve organisational goals. Another focal point is marketing management, which provides insights into developing and implementing marketing campaigns to increase brand visibility and market penetration. Understanding Consumer Behaviour is also emphasised, as it provides valuable insights into customer preferences and decision-making processes, which are critical for developing targeted marketing strategies.
The digital era is embraced through in-depth studies of Digital Marketing, which investigates the use of online platforms and social media to effectively reach and engage target audiences. Advertising and promotion are also covered, with students learning how to develop effective campaigns that capture consumer attention and drive demand.
Gain a thorough understanding of marketing, including a working definition, trend identification, and success strategies. Learn the value of trade shows and how to create effective marketing plans.
Learn how to align your internet marketing strategy with your overall business strategy, engage users in the online space, and leverage the power of search engine optimisation (SEO) and online advertising to drive results.
Dive into the world of e-commerce with step-by-step instructions for creating an online store and exploring trends such as responsive web design, e-commerce, and social media, drawing inspiration from case studies of successful companies such as Amazon and Wal-Mart.
Create a strong social media strategy that is seamlessly integrated into your marketing efforts. Learn how to build an effective social media team and how to evaluate the impact of your social media efforts to continuously improve your approach.
Create a strong visual identity for your company by developing mission, vision, and style statements. Monitor and evaluate the performance of your brand, and then respond strategically to the results.
Learn to distinguish persuasion from manipulation and use persuasive techniques and influence to achieve your goals. Improve your persuasive conversations and presentations by utilising storytelling techniques to increase your influence.
Improve communication skills by recognising and addressing common communication issues, asking appropriate questions, interpreting nonverbal cues, and mastering active and empathetic listening. Develop the ability to deal with difficult situations assertively.
Explore the financial benefits of Customer Relationship Management (CRM) by examining the various components of a CRM strategy. With this broad range of topics, you will be well-prepared to excel in sales and marketing management, making a significant contribution to the success of your organisation.
An MBA in Sales and Marketing Management is ideal for professionals who want to advance in sales, marketing, or business development. This specialised program is designed for sales professionals who want to expand their knowledge of marketing and gain strategic business insights.
Business development executives will benefit from gaining a holistic perspective, which will allow them to effectively identify growth opportunities and drive business expansion. This degree prepares graduates for leadership roles in sales and marketing departments, product management, and business strategy, positioning them as valuable assets in driving organisational success in a competitive business landscape.
Our admission requirements are formed keeping in mind that every adult student’s life situation and profile are different. We like to handle each case differently and encourage aspirants to get in touch with us to clarify their doubts and get their questions answered. We have a highly responsive admission and counselling team that guides the applicants through the process of admission.
These are the following requirements for admission to the MBA program:
Foundation - 10 Credits
Core - 60 Credits
Specialisations - 40 Credits
Capstone Project (Choose anyone) – 10 Credits
An MBA in Sales and Marketing Management opens up various career opportunities across several industries such as:
The courses offered by East Bridge University come with the flexibility of taking the course from anywhere in the world, without the need to be available at any particular location. Our programs are designed such that they are affordable to people from all across the globe, keeping in mind the needs and requirements of people from various walks of life.
We understand the need for financial planning in any decision-making process and hence. We have easy installment plans when it comes to fees payment, without any extra interest charged. All our payments can be done through various modes such as Credit Cards, Online Bank transfers, PayPal, or Cash at our Global Centers.
Our course fees include tax, program of study, LMS access, study guide, evaluation and assessment, diploma, and courier charges apply for Degree dispatch to your country. However, separate charges are applicable for Certificate Notary and Apostille which are issued from Paris.
Course Fee for EBU’s Masters of Business Administration (MBA) Courses:
| Country Flag | Country | Currency | Amount |
|---|---|---|---|
 |
European Union | Euro | 3230 |
 |
United Kingdom | GBP | 2800 |
 |
United States of America | USD | 3500 |
 |
India | INR | 290000 |
Disclaimer: Please note that the fees are subject to minor changes when converted from USD to other currencies.
Course Features
