Executive Doctorate in Advertising

Pursuing an Executive Doctorate in Advertising from East Bridge University provides a holistic understanding of the fundamentals and the structure of the world of advertising. The course equips the candidates with advanced skills and proficiency in advertising management by exposing them to academic theories of advertising as well as the latest trends and techniques in the industry.

This online doctorate is specifically suited for individuals who have substantial work experience in the advertising industry and now looking to on leadership positions in the domain and make significant contributions through research and unique problem-solving strategies. A doctoral degree in advertising involves advanced academic pursuits such as research methods, strategic and media planning, and understanding customer behaviour. This degree program facilitates the completion of a dissertation that benchmarks the expertise of the candidate in the advertising domain and enables him/her to solve real problems in the advertising world.

Why should you pursue an Executive Doctorate in Advertising?

The following are the benefits of pursuing an Executive Doctorate in Advertising:

Enhancing expertise in the advertising domain
Contribution to the industry through research work along with comprehensive knowledge of advertising
Development of leadership skills and critical thinking abilities
Opportunities to network with experts and experienced professionals in the industry
Growth in career opportunities with higher salaries and increased job security
Gaining expertise in specialised topics such as digital advertising, media planning, and brand management

Eligibility Criteria

Any candidate willing to pursue an Executive Doctorate from EBU should meet the following criteria:

Recognised Bachelor’s Degree or Master’s Degree in the relevant field of study.
It is generally preferred that any candidate pursuing an Executive Doctorate program has a minimum of 10 years of professional experience.
Candidates should demonstrate a minimum level of English proficiency. It can be proof of any standardised test score, such as IELTS Level 6.0 or equivalent
Knowledge about internet browsing, online research skills, and proficiency in MS Word

Curriculum for Executive Doctorate in Advertising

The curriculum of the Executive Doctorate in Advertising is designed in such a way that it provides the necessary skills, knowledge, and insights required to excel in leadership roles in the dynamic advertising industry. This online doctorate program is a special blend of academic rigor and practical application that enables candidates to tackle real-world advertising challenges and drive impactful campaigns.

The program addresses the fundamental principles of advertising that include consumer behaviour, market research brand management, advertising strategy, and creative storytelling. These lay the groundwork for understanding consumer insights, developing persuasive messages, and crafting compelling advertising campaigns that resonate with target audiences. The curriculum of Executive Doctorate in Advertising is designed in such a way that it equips the candidates with the theoretical knowledge, practical skills, and research acumen necessary to become influential leaders in the fast-paced and competitive world of advertising.

Credits for Executive Doctorate Program (180 Credits)

Coursework 1 - Conducting Accurate Internet Research (15 Credits)
Coursework 2 -
- Introduction to Research (15 Credits)
- Crafting your Research (30 Credits)
Dissertation - 10,000 words Research Paper (90 Credits)
Viva Voce / Thesis Defense (30 Credits)

Career Opportunities

An Executive Doctorate in Advertising opens up various career opportunities such as:

Advertising Executive
Advertising Researcher
Marketing Manager
Advertising Educator
Advertising Consultant
Media Planner
Creative Director
Account Manager
Brand Manager
Digital Marketing Manager

Fee Structure

The courses offered by East Bridge University come with the flexibility of taking the course from anywhere in the world, without the need to be available at any particular location. Our programs are designed such that they are affordable to people from all across the globe, keeping in mind the needs and requirements of people from various walks of life.

We understand the need for financial planning in any decision-making process and hence we have easy installment plans when it comes to paying fees, without any extra interest charged. All our payments can be done through various modes such as Credit Cards, Online Bank Transfers, PayPal, or Cash at our Global Centers.

Our course fees include tax, program of study, LMS access, study guide, evaluation and assessment, diploma, and courier charges apply for Degree dispatch to your country. However, separate charges are applicable for Notary Certificate and Degree Apostille which are issued from Paris.

Course Fee for EBU’s Executive Doctorate Courses:

Country	Currency	Amount
European Union	Euro	2720
United Kingdom	GBP	2285
United States of America	USD	3000
India	INR	251000

Disclaimer: Please note that the fees are subject to minor changes when converted from USD to other currencies.

Refund Policy:

If any student wants to discontinue the course after the payment of their fees, and they have not received any course access, then 50% of the tuition fee will be refunded.
There will be no refund of course fees once the student is given access to the course materials.
All applicants are advised to read the terms and conditions before making any payments.
The refund process may take up to 3 months.