With the onset of digital mediums, globalisation has increased on a rapid scale which has opened up new international opportunities for businesses. The increased popularity of social media in our lives has made us aware of the styles, trends, and traditions of other cultures across the globe. Businesses must leverage these opportunities to navigate and expand beyond their local boundaries and grow internationally on a large scale.
However, there are several factors that businesses must consider before taking the leap of global expansion. This course aims to explore the opportunities and challenges that arise from international business and how businesses can design effective global business strategies.
Course Features