With the onset of digital mediums, globalisation has increased on a rapid scale which has opened up new international opportunities for businesses. The increased popularity of social media in our lives has made us aware of the styles, trends, and traditions of other cultures across the globe. Businesses must leverage these opportunities to navigate and expand beyond their local boundaries and grow internationally on a large scale.
However, there are several factors that businesses must consider before taking the leap of global expansion. This course aims to explore the opportunities and challenges that arise from international business and how businesses can design effective global business strategies.
Course Overview
As more and more businesses are adopting global strategies, it has become imperative for any organisation looking to step into the international market to carefully analyse their positioning, their competitors, and the trends and events affecting the global business landscape. Businesses should also consider learning about the languages, cultures, political scenarios, and economic structures of the markets that they want to penetrate.
A Certificate in Global Business Strategies from East Bridge University equips students with the expertise to design effective global business plans, leverage the global business landscape, and create economic value through their global business activities. We also explore the risks that businesses must contemplate before entering the global marketplace. Businesses must build robust strategies before entering into a foreign market to survive and thrive in the competitive international business.
Benefits of Pursuing a Certificate in Global Business Strategies
The uninterrupted growth of social media and technology has facilitated the growth and expansion of businesses across the globe. It has become essential for businesses today to be aware of international trends and events to design effective business strategies.
The following are the benefits of pursuing a Certificate in Global Business Strategies:
Ability to recognise and analyse global market trends and events that shape the international business landscape.
Understand the requirements and complexities of doing business internationally.
Develop effective global business strategies aligned with the organisation’s values and mission.
Understand how globalisation is rapidly shaping the overall business landscape.
Learn to analyse and mitigate the risks involved in global business.
Learn to apply the tools and techniques that are required to make a mark in the global business landscape.
Gain the ability to communicate across cultures.
The course is perfectly suited for the following people:
Business Owners
Entrepreneurs
Business Strategists
Global Managers
Eligibility
Any candidate pursuing a certificate is generally expected to have completed their higher secondary education, or their 10 + 2.
A basic knowledge of computer navigation and internet browsing is expected.
Program Structure
Globalization
International Trade
International Business Expansion
Macroeconomic Factors
Global Marketing Strategies
International Supply Chain Strategies
Recruiting International Workers
Duration
A Certificate Course in Global Business Strategies from East Bridge University generally takes around 3 months to complete.
EBU’s Student Support helps the students with program-related assistance and tutor support throughout the duration of their studies.
Course Fee
The course fee for the Certificate Course in Global Business Strategies is 200 USD.
Certification
Upon completion of the Certificate Course, students are awarded a globally accepted course completion certificate from East Bridge University.
Admission Process
The candidate is required to fill up an online form with all the relevant details on EBU’s website.
After the successful submission of the application form, the candidate receives mail and phone communication with the program and payment details.
Once the course payment is done, the applicant receives a confirmation along with an admission form.
The course access is given to the students once the form is filled up.
