MBA in Sales and Marketing Management

Course Overview

Our curriculum for MBA in Marketing and Sales focuses on key areas such as sales strategy, in which students learn how to create effective plans to drive revenue and achieve organisational goals. Another focal point is marketing management, which provides insights into developing and implementing marketing campaigns to increase brand visibility and market penetration. Understanding Consumer Behaviour is also emphasised, as it provides valuable insights into customer preferences and decision-making processes, which are critical for developing targeted marketing strategies.

The digital era is embraced through in-depth studies of Digital Marketing, which investigates the use of online platforms and social media to effectively reach and engage target audiences. Advertising and promotion are also covered, with students learning how to develop effective campaigns that capture consumer attention and drive demand.

Why Should You Pursue an MBA in Sales and Marketing Management?

Gain a thorough understanding of marketing, including a working definition, trend identification, and success strategies. Learn the value of trade shows and how to create effective marketing plans.

Learn how to align your internet marketing strategy with your overall business strategy, engage users in the online space, and leverage the power of search engine optimisation (SEO) and online advertising to drive results.

Dive into the world of e-commerce with step-by-step instructions for creating an online store and exploring trends such as responsive web design, e-commerce, and social media, drawing inspiration from case studies of successful companies such as Amazon and Wal-Mart.

Create a strong social media strategy that is seamlessly integrated into your marketing efforts. Learn how to build an effective social media team and how to evaluate the impact of your social media efforts to continuously improve your approach.

Create a strong visual identity for your company by developing mission, vision, and style statements. Monitor and evaluate the performance of your brand, and then respond strategically to the results.

Learn to distinguish persuasion from manipulation and use persuasive techniques and influence to achieve your goals. Improve your persuasive conversations and presentations by utilising storytelling techniques to increase your influence.

Improve communication skills by recognising and addressing common communication issues, asking appropriate questions, interpreting nonverbal cues, and mastering active and empathetic listening. Develop the ability to deal with difficult situations assertively.

Explore the financial benefits of Customer Relationship Management (CRM) by examining the various components of a CRM strategy. With this broad range of topics, you will be well-prepared to excel in sales and marketing management, making a significant contribution to the success of your organisation.